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e.l.f Cosmetics Modern Metals Collection Review

Check out the 4-product launch of e.l.f.'s Modern Metals collection for fall, inspired by New Orleans.

10 Best Makeup Products from e.l.f. Cosmetics

These are my all time favorite products from e.l.f. Cosmetics-- dare I say, the best makeup from e.l.f. ever!?

e.l.f. Chromatic Eyeshadow Palettes Review

Have you seen the new e.l.f. Chromatic Eyeshadow Palettes!? Take a closer look at swatches and an eye look you can create with each one!

e.l.f. Prismatic Highlighting Duos Review

Why did e.l.f. rename their newest highlighters almost immediately after releasing them? Take a look at the new Prismatic Highlighting Duos...

Skin Care & Makeup for Workouts: e.l.f. ACTIVE Collection Review

The new e.l.f. ACTIVE collection is perfect for the girl on the go-- products for the gym or active lifestyle that are sweat resistant and won't clog the pores.

e.l.f. Mad for Matte Holy Smokes Palette Review

The latest e.l.f. Mad for Matte palette is all about the smoky eyes! Check out the newest Holy Smokes shade collection and see the swatches.

e.l.f. Beauty Shield Skin Care Collection Review

Discover the latest and greatest from our favorite budget brand-- the e.l.f. Beauty Shield Skin Care Collection. Take a look at the full (almost) collection and which products I love.

New Drugstore Makeup & Beauty Launches: May 2017

See all the new drugstore makeup and beauty launches that I'm excited for, launching May 2017. New products from Revlon, Maybelline, Zoella and e.l.f. have got me excited for summer!
The new e.l.f. Mad for Matte 2 palette is only $10 and has the trendy peach eyeshadows everyone is loving right now! See swatches.

e.l.f. Mad for Matte 2 Summer Breeze Eyeshadow Palette Review

The new e.l.f. Mad for Matte 2 palette is only $10 and has the trendy peach eyeshadows everyone is loving right now! See swatches.
Check out the brand new e.l.f. HD Shimmer Highlighting Powder, which is an online exclusive. See swatches of all three shades and read the review!

e.l.f. High Definition Shimmer Highlighting Powder Review

Check out the brand new e.l.f. HD Shimmer Highlighting Powder, which is an online exclusive. See swatches of all three shades and read the review!

Remove Liquid Lipstick: NYX vs. e.l.f. Lip Color Remover

One of the questions I am constantly asked is about how to remove liquid lipstick. Typically, liquid lipstick is longer lasting and can be...

e.l.f. Aqua Beauty Mousse Foundation Review

After I took over the e.l.f. Cosmetics Snapchat back in November, I had a ton of people asking me to review the brand new...

The 5 Best Drugstore Liquid Liners

Liquid liner is my weapon of choice, all day every day. A good dark black winged liner is my signature and honestly just makes...

First Look: 2016 e.l.f. Holiday Gift Sets

Ya’ll… it. is. TIME! It’s time to start delving in to holiday releases! The first ones that landed on my doorstep were the new...