Articles

The Ultimate 2017 Black Friday & Cyber Monday Beauty Deal Guide

Check out the best Black Friday & Cyber Monday beauty deals online an in-store for 2017!

Reviews

See why I love the latest Jennifer Aniston perfume, Chapter One. It's sophisticated, modern and perfect for year round.

Follow

Hard Candy Fierce Effects Matte Lipstick Review

Ready to go bold for fall? Check out these new Hard Candy Fierce Effects Matte Lipstick in 6 fun shades for every mood!
video

Skin Care & Makeup for Workouts: e.l.f. ACTIVE Collection Review

The new e.l.f. ACTIVE collection is perfect for the girl on the go-- products for the gym or active lifestyle that are sweat resistant and won't clog the pores.
video

5 Ride or Die Favorite Eyeshadow Palettes

Check out which eyeshadow palettes are my ride-or-die favorites. They're staples in my routine that are versatile, affordable and travel friendly!

BodyBoss Ultimate Fitness Guide Review

BodyBoss is a new way to get fit at home. Hear my thoughts after 4 weeks of training-- is it legit?

4 Easy Eyeshadow Looks from the Naked Basics Palette

Have you dived into the Urban Decay Naked Basics palette? With only 6 shades, it serves up a lot of looks! Here are four of my favorite.

Tutorials

Ultimate Drugstore Mascara Guide

See what 40+ drugstore mascaras look like applied in this side-by-side comparison. Download the guide free by signing up for the weekly newsletter below.

Sales & Brand News

Sephora Stores with ColourPop & First Additions

ColourPop is now available at Sephora! See which Sephora stores will have it stocked, plus the first releases.

20% off at Ulta Beauty All Month (Almost)

Here's the scoop on how to score 20% off at Ulta Beauty in October 2017!

Deals at e.l.f. This Week: Free Shipping & Free Blending Sponges

Did you know about these e.l.f. deals that you can COMBINE!? Max out on savings today with these coupon codes.