Updated for 2024.
Taylor Swift’s The Eras Tour has taken over the world, celebrating the evolution of her music and style. Each of her albums has a distinct aesthetic, but with over 15 years of outfit inspiration, trying to choose what to wear to The Eras Tour may feel overwhelming!
If you’ve been trying to decide what to wear to The Eras Tour, you’re in the right place. Keep scrolling for outfit inspiration for each of Taylor’s eras, entirely made up of fashion finds from Amazon.
Debut Era Outfits
Taylor Swift’s Debut era was largely casual, with her often seen sporting a short sundress and cowboy boots both on stage and off.
The green off shoulder maxi dress is a nod to Taylor’s dress in the “Teardrops On My Guitar” music video, where the blue tulle mini dress resembles the corset and tutu she wears in the “Our Song” music video.
The black halter dress references Taylor’s first appearance at the American Music Awards in 2007, where she wore a similar (but bejeweled) dress with tall black cowboy boots.
Fearless Era Outfits
LINKS: Silver Fringe Dress / Renaissance Cosplay Dress / Silver Ombre Sequin Dress / Champagne Off Shoulder Chiffon Dress / Layered Gold Beaded Necklace / Off Shoulder Corset Top / White T-Shirt / Costume Glasses / Fabric Markers
When performing live during her Fearless era, Taylor favored flashy fringe and sparkling sequins, most often in silver or a silver and black combination.
However, coming off the success of “Love Story,” we also saw live performances in full costume to reflect the Shakespearean theme of the music video. For a more subtle reference, try this flowy off-shoulder gown, or simply a corset top.
Another iconic Taylor Swift look from the Fearless era comes from the “You Belong With Me” music video, where she sports a homemade t-shirt with signatures of her friends doodled all over. This is something you can easily DIY using fabric markers– just don’t forget the large black frame glasses to complete the look!
Speak Now Era Outfits
LINKS: Sparkle Purple Cocktail Dress / Gold Fringe Dress / Sparks Fly Lyrics Skeleton T-Shirt / Gold Ombre Sequin Dress / Long Sleeve Purrple Ruffle Dress / Purple Halter Dress / Thigh High Socks / Pleated Skirt / White Button Down Blouse / Brown Striped Tie
Taylor’s Speak Now era can largely be summed up into two colors: purple and gold.
Taylor wears a dramatic purple dress on the original Speak Now album cover, and a flowy lilac dress in the album art for Taylor’s Version. Throughout the Speak Now tour, she wore a purple A-line halter dress along with gold and black fringe dresses. During the Eras Tour, Taylor sings “Enchanted” in a layered purple ballgown.
Outfits resembling school uniforms were also a strong aesthetic during this era, not only in the “The Story of Us” music video, but also in Taylor’s personal style. She was regularly photographed wearing pleated skirts, knee high socks and button downs.
Red Era Outfits
LINKS: Black Wool Fedora / Red Heart Sunglasses / A Lot Going On Tee / Lace Turtleneck / Wet n Wild Liquid Catsuit Lipstick / Gold Sequin Cropped Tee / Faux Leather High Waisted Shorts / Bow Tie Long Sleeve Blouse / Red High Waisted Shorts
If you were on Tumblr between 2012-2014, you’re probably intimately familiar with the Red era aesthetic. Probably the easiest to dress for, it’s mostly made up of black and white outfits with red accents– particularly red lipstick.
Also prominent during this era were black fedoras, red heart sunglasses and high waisted shorts. The gold sequin shirt and red shorts combo is inspired by Taylor’s Jingle Ball performance at Madison Square Garden in 2012.
1989 Era Outfits
We got a lot more color back during Taylor’s 1989 era. During her 1989 Tour, she wore a multi-colored sequin jacket over a black bustier with various metallic skater skirts every night.
The “Shake It Off” music video provides a ton of outfit inspo, but my personal fave is the cheerleader costume, which is super easy to recreate.
One of Taylor’s most popular red carpet outfits is from this era, when she paired an orange bandeau top with a flowy fuchsia skirt at the 2016 Grammys– it was simple, but made a statement!
Reputation Era Outfits
LINKS: Cropped Cut Out Hoodie / Fishnet Top / Snake Ring / Snake Choker / Geometric Mesh Bodysuit / Black Fringe Skirt / Faux Leather High Waisted Shorts / Rhinestone Sheer Bodysuit / Knee High Combat Boots / Lace Bodysuit (plus only)
Taylor’s style took a hard left turn during her Reputation era, bringing us an edgy side we hadn’t seen before, with almost exclusively all-black looks.
Common themes to her Reputation outfits were bodysuits, snake motifs, cropped hoods, and layered outfits with fishnets or other sheer fabrics.
Despite the departure from what we had been used to seeing her in, Taylor still worked in some of her signature style choices like sequins, rhinestones, fringe, and lace… just in black.
Lover Era Outfits
LINKS: Yellow Cropped Tee / Tie Dye Biker Shorts / Patterned Blazer / Pink Sequin Bra / Pearl Cat Eye Sunglasses / Pearl Heart Earrings / Pink Two Piece Set / Fuchsia Faux Fur Coat / Tie Dye Faux Fur Coat / Thigh High Rhinestone Heels
A major 180 after Reputation, pastel pinks and blues– particularly tie dyed together– is a huge theme of Taylor’s Lover era.
With Lover being released just before the pandemic, the album’s tour was cancelled… but not before we got a ton of outfit inspo from a few red carpets, performances and music videos.
During her 2019 Wango Tango performance, she sported tie dye shorts with a yellow tee. At the 2019 VMAs, she paired a boldly patterned blazer with a pink sequin bustier and thigh high boots. And of course, there’s the “You Need to Calm Down” music video, which she spends mostly in a pastel pink two-piece under a fluffy fuchsia coat with pearl accessories.
Folklore Era Outfits
Despite being released in the summer, the Folklore era gave us sad girl autumn vibes in both music and style.
Main themes of Folklore outfits include beige and brown, stripes and plaid, with the occasional smock-style dress thrown in. And of course: cardigans.
This would be a great era to choose if you’re attending The Eras Tour early or late into its run, when the weather may still be chilly from winter or cooling down after summer.
Evermore Era Outfits
Taylor’s Folklore and Evermore eras have a lot of crossover in themes and visuals, with the “sister albums” released just 5 months apart.
One distinct look from the Evermore album cover is Taylor’s long orange and black plaid peacoat and single french braid in her hair.
The “Willow” music video provides two more Evermore outfits to recreate: a lace maxi dress paired with a pearl headband, and the storybook-inspired green cape ensemble.
Midnights Era Outfits
LINKS: Bejeweled Corset / Green Flower Cardigan / Striped One-Piece / Yoga Shorts / Purple Shaggy Faux Fur Coat / Red Sequin Shorts / Rhinestone Fishnets / Pink Sequin T-Shirt Dress / Spaghetti Strap Purple Sequin Dress / Navy Tassel Feather Sequin Dress
Because Midnights represents so many different points in Taylor’s life, there isn’t one single aesthetic to hone in on. For this era, I’m pulling inspo from music videos as well as her Eras Tour costumes.
In the “Bejeweled” music video, Taylor wears a black corset and shorts bejeweled in colorful stones. In the music video for “Anti-Hero,” one version of Taylor wears a striped one-piece with high waisted sequin shorts.
During the Midnights set at The Eras Tour, we see a lot of sequin dresses. During “Lavender Haze,” she sports a fluffy purple jacket with either a purple or pink sequin dress underneath. Her “Vigilante Shit” outfit may be the most iconic– a sparkly navy blue dress with tassels.
What’s your favorite Taylor Swift era for outfits?