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Review: Benefit Roller Lash Mascara + DRUGSTORE DUPE?!

posted in: Makeup
February 16, 2015

What’s better than finding a mascara that makes your lashes look great? How about finding a drugstore mascara that makes your lashes look just as great as a high end product?

Review: Benefit Roller Lash Mascara + DRUGSTORE DUPE?! | Slashed Beauty

Benefit recently announced their newest mascara, Roller Lash, which will be hitting shelves later this month. This new mousse formula is geared toward those born with short and straight lashes, offering maximum length, volume and curl.

Meanwhile, I have already been using the new CoverGirl Full Lash Bloom mascara since the beginning of the year, and have received many a compliment on my lashes because of it. It gives me lift, length and volume, as well as fanned-out separation.

So— could the $8 CoverGirl mascara be a drugstore dupe for the most buzzed about new higher end product? Watch my video below for a full comparison along with a side-by-side demo!

While my first impression of Roller Lash wasn’t all that negative, I expect more ease of use coming from a $24 mascara. The wand felt like a dime a dozen, and was outperformed by the CoverGirl comb which had bristles that were laid out more effectively.

Review: Benefit Roller Lash Mascara + DRUGSTORE DUPE?! | Slashed Beauty

Both formulas are mousse-like and very easy to build up to get full, dramatic lashes. Throughout the day, I didn’t experience any flaking or smudging with either, and my lashes maintained a soft and flexible feel to them. Full Lash Bloom definitely felt lighter, but that could be because I didn’t need to go in with my brush to separate the lashes as many times as I did with Roller Lash. I also noticed that both formulas set rather quickly, and once they’ve dried down, you won’t want (or really need) to add any more layers, because both of them will eventually start clumping. They hold their shape all day, so you don’t have to worry about touch ups.

Another note, Roller Lash doesn’t claim to be waterproof but it held its own after I started tearing up the other day due to some allergies. My lashes stayed in place and there was no smearing to be seen. I don’t have the waterproof version of Full Lash Bloom so I’m not sure how well it would work in the same scenario.

Review: Benefit Roller Lash Mascara + DRUGSTORE DUPE?! | Slashed Beauty

After using each one on either eye, I think it would be really hard to tell a difference if I didn’t point it out to you. After much fiddling, the Roller Lash side does end up looking a little more full than Full Lash Bloom.

But for a $16 difference, is the nitpicking actually worth it? Plus, I didn’t need to spend nearly as much time with Full Lash Bloom to get the effect I wanted as with Roller Lash. Because of it’s convenience, I definitely favor it for everyday wear.

Benefit Roller Lash Mascara will be available at Sephora starting February 27th. You can find CoverGirl Full Lash Bloom in drugstores now.

Would you call these dupes?


9 Responses

  1. Dede
    | Reply

    I first had the roller brow in the $12 size and fell in love. I used it until it wouldn’t work at all with a small drop of jojoba oil. Got the full size and hated it instantly! Spoolie it too long, hard to control, huge amounts of goop on the end each time. I had such less control I got it in my hair! Then a hair on that spoolie was a nightmare to get off. I’d NEVER buy the full size again and hate paying $12 for a tiny tube.

    • Miranda Mendoza
      | Reply

      Hopefully you find a good replacement in the Covergirl one!! $12 for a tiny tube is cumbersome when you’re buying it over and over!

  2. zFashionizta
    | Reply

    Both mascaras look great on you but it took you a long time to build them up to get that result; I get similar results with only three coats when I use the benefit they’re real mascara and the Dior iconic mascara; pricier but worth the splurge if it works.
    Great review I will not be purchasing that new benefit mascara but if I am low on cash I will try the one by CoverGirl.

    • Miranda | SlashedBeauty.com
      | Reply

      I agree that They’re Real works better than both. I find the mini to be worth it for $10 because it lasts about 3 months– when you should be replacing a mascara anyway!

  3. Katie M
    | Reply

    This is amazing dupe, so far with the roller lash coming out i’ve heard mixed reviews. I actually have a un-opend tube of the CG bloom mascara, now I can’t wait to open it up !!!

    • Miranda | SlashedBeauty.com
      | Reply

      Yay!! You’ll love it!

  4. RebeccaBBird | HelloPrettyBird
    | Reply

    Honestly, both sets of mascara pics look equally good to me. I have a sample of RollerLash coming my way via a Sephora order, but if I were to just blind buy one of these I’d definitely go for CoverGirl. Looks great and is CHEAP!

  5. Miki Nyckel
    | Reply

    Hmmm well I guess I need to try the full bloom! My problem is my lashes don’t hold a curl. So far the best for me (and most amazing drugstore mascara IMHO) is Rimmel Scandaleyes RetroGlam or Lash Accelerator. 🙂

  6. Allison @neversaydiebeauty
    | Reply

    Curious about the new ‘mousse-like’ formula! You definitely got equivalent results. I like & use CG’s mascaras

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