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Sneak Peek: NYC Lovatics Collection by Demi Lovato

posted in: Makeup
January 12, 2016

Makeup and music is a match made in heaven, and 2016 has been no stranger to musician-inspired collections already. The latest: Lovatics by Demi Lovato for NYC New York Color!

The brand announced the collection, which is launching for Spring, this morning via a new private Instagram account. Demi has been NYC’s ambassador for over a year now, and so it was a no brainer that the Confident star would put together her own line for them.

There have only been four products announced thus far for this season’s launch, but after a quick Google search I have come to the realization that these products– along with others seemingly belonging to the Lovatics line– were released in other countries months ago. I have a feeling that we’ll be seeing the rest of the collection hit stores come summer. For now, here’s what we’ve got to play with:

We all know that a must-have in any makeup collection is a good neutral eyeshadow palette. The Lovatics by Demi Eyeshadow Palette in Natural ($4.99) is the first to launch, with a whopping twelve shades ranging from light and subtle to dark and smoky. I’ll be completely honest here: I’m actually a little neturaled-out right now and wish they could have released a more colorful palette for their Spring launch, and especially since the collection is supposed to reflect Demi’s bold style. However, I know there are more colorful palettes coming our way because of what has been spotted overseas.

What I’m most excited for: the Lovatics by Demi Lip and Cheek Tint ($3.99). Above are the shades Cheeky Berry, Cheeky Red, and Cheeky Strawberry. The sheer color is supposed to be perfect for adding color to the cheeks with a texture that’s easy to apply with either a brush or your fingers. The formula is said to be buildable so that you can get a more bold shade for the lips.

While NYC has a reputation to be hit-or-miss, one thing they’ve always done right are their mascaras. The Lovatics by Demi Volume & Length Mascara ($4.99) will be their newest addition, which claims to give 11x more volume and 64% more length. The brush is definitely unique, with two types of bristles: the small rigid ones tapered at the top to catch unnoticeable lashes, and the long flexible bristles to lift even your longest lashes.

No one can deny that Demi’s brow game is on point. Hopefully we’ll be able to join her with the Lovatics by Demi Eyebrow Liner ($1.99)! Current shades available are Medium Brown and Dark Brown, and the pencils have a built in brush on the cap for easy grooming. These remind me a lot of the Jordana brow pencils, which I love. I’m just hoping the formula isn’t too waxy but allows a more natural approach to filling in.

You’ll start seeing the NYC Lovatics Collection this month at your local Target and Walmart.

What are you most excited to try from the new collection?

2 Responses

  1. Melanie@Toots + Dill
    | Reply

    An eyeshadow palette with sparkly natural tones for $5?!?! I’m sold!! I’ll keep my eyes out for this!

    • Miranda | SlashedBeauty.com
      | Reply

      Yay!! I’m more of a matte girl with neutrals myself but I’m keeping my fingers crossed they put out the more colorful palettes soon!

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