New Drugstore Makeup & Beauty Launches: May 2017

May 29, 2017

See all the new drugstore makeup and beauty launches that I'm excited for, launching May 2017. New products from Revlon, Maybelline, Zoella and e.l.f. have got me excited for summer!

What is the 2017 Sephora Birthday Gift?

December 17, 2016

Find out what the 2017 Sephora birthday gift is, plus the brand new VIB/VIB Rouge gift-- the brands we'll be enjoying this year are Tarte and Caudalie!

8 Trending Beauty Products to Pick Up This Fall

October 12, 2016

A ton of new new is hitting the shelves of Ulta Beauty this fall, with exciting celeb launches, bold trends and oldies but goodies that are trending once again. I don’t know about...

Max Factor Returns to the US: Where to Buy

September 7, 2016

Max Factor is probably a name you’ve heard before, without knowing the background of the brand or artist. Mr. Max Factor was actually the first celebrity makeup artist during Hollywood’s Golden Age, and...

CoverGirl Announces Katy Perry Makeup Collection

April 15, 2016

I might be hyperventilating right now. I cannot contain, nor express, my excitement for what just landed in my email: the official announcement revealing CoverGirl’s collaboration with their own Katy Perry to create...

e.l.f. Releases Bronzer Palette in Deeper Shades

February 23, 2016

I’m totally doing my happy dance right now, because e.l.f. Cosmetics just answered all of our prayers! They’ve obviously been listening to what we’ve been asking for, and today launched their Bronzer Palette...

Revlon Adds a Pump to ColorStay Foundation

January 27, 2016

Revlon ColorStay cult, it’s your turn to rejoice. The drugstore foundation is hailed as a favorite by many… I’ve even had makeup artists use it on me! With its long-lasting and buildable coverage,...

Sneak Peek: NYC Lovatics Collection by Demi Lovato

January 12, 2016

Makeup and music is a match made in heaven, and 2016 has been no stranger to musician-inspired collections already. The latest: Lovatics by Demi Lovato for NYC New York Color! The brand announced...

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