You all know that my curls are very picky in terms of what products it will behave for. There are only a handful of hair care lines that can tame my mane, particularly when I’m looking to go natural without any extra styling or heat. One of the best lines that I’ve found that lets my hair dry looking and feeling its most fantastic is Ouidad. The entire brand caters to curls, with a customized approach for whatever look you like to rock. Every great hair day I have when using their products makes the higher-end price tag worth it.
Not only does Ouidad know how to handle my curls with care, but they’re also leading the fight against breast cancer with their Curls for a Cure Foundation, making them true high end heroes! The foundation commits 100% of its fundraising dollars to the Breast Cancer Research Foundation® and has donated nearly half a million dollars thus far. The cause is close to the company’s heart, with the founder having survived breast cancer herself, and losing her mother to the disease as well.
With so many products to choose from on the National Breast Cancer Awareness Month beauty scene, I prefer to spend my dollars with those who are donating to research foundations, dedicated to finding a cure. I also want to put my money toward products I’ll actually use and work for me, in which case Ouidad never fails. In terms of Breast Cancer Awareness Month beauty purchases, this one is a must for me.
When you purchase a Superfruit Renewal™ Clarifying Cream Shampoo from Ouidad.com this October, $2 will be donated to the Breast Cancer Research Foundation® (BCRF). I absolutely love this stuff! It’s gentle, yet effective, at detoxing my curls from build up and residue with Superfruit Acids and their antioxidants. The shampoo doesn’t strip my hair of its natural moisture while bringing my hair back to life and re-hydrating with Banana Extract. It’s sulfate-free and is safe to use on my color-treated hair, too!
In my own routine, I follow up with their Curl Immersion Triple Threat Deep Conditioner, which makes my hair so soft and manageable. Once out of the shower, I run the Curl Immersion Hi-Defining Custard through my hair for hold and create defined curls with my fingers. Once my hair is dry, I’m left with soft, hydrated, and healthy classic curls without frizz or disruptions— something that’s really hard for me to do with most other products!
You can actually support the Ouidad Curls for a Cure foundation year round when purchasing their KRLY Kids products, which donates $1 from each purchase to BCRF. Any direct donations made to the Curls for a Cure foundation is matched by the brand dollar-for-dollar up to $50,000 per year, as well!
For me, splurging on Ouidad products is a no-brainer this time of year, since I know I’m putting my money towards a worthy cause and the products do wonders for my curls. If you have picky hair like I do, with curls that are hard to tame, give ‘em a shot and you can thank me later!
Have you made any Breast Cancer Awareness Month beauty purchases this year?