REVIEW & SWATCHES: NYC Lovatics by Demi Natural Eyeshadow Palette

Okay, I know you are all probably on neutral palette overload right now… wait, what am I saying? Can that even happen?

So a couple weeks ago I gave you all a sneak peek of the NYC New York Color Lovatics line in collaboration with brand ambassador, Demi Lovato. I got my hands on the collection and I couldn’t wait to share with you the Lovatics by Demi Natural Eyeshadow Palette.

NYC has had a reputation to have hit-and-miss products through the years, even though the brand is responsible for some of my personal drugstore favorites. Regardless, the new eyeshadow palette is quality.

This is a full-fledged eyeshadow palette with twelve shades with matte, shimmer and satin finishes. There’s also great balance between warm and cool shades to really expand the types of looks you can create.

Pigmentation is surprisingly fantastic across the board. The light shades actually show up on my medium skin (despite the one that literally matches my skin tone to a T) and the dark shades give off a smoldering, dramatic intensity. The formula was unlike anything I’ve tried previously from NYC as well— buttery and smooth, with only a little powder kick-up in the matte shades.

The formula lends itself to super easy blending, and the shades all work so well together. From every day, natural looks to bold show-stopper eyes, this palette gives you so much flexibility.

If you’ve been eavesdropping on the beauty grapevine, you’ve probably heard the comparison between this palette and the original Urban Decay Naked palette. They certainly do look similar, don’t they? Though, from what I’ve seen in swatches, the Lovatics palette is a tad more cool toned than the shades you’d find in Naked.

One of the most impressive things though? Staying power. I wore a light eye look to Gen Beauty last weekend with shadows from this palette, and thought it looked just as great hours later than when I applied. But, to really put it to the test, I did a more dramatic golden smoky eye a few days ago to see how it’d fade throughout the day. Well… it didnt. Want proof?

I took that picture TWELVE FREAKING HOURS after I did my makeup! I applied the shadows over the e.l.f. Eyelid Primer, which is a pretty good primer— don’t get me wrong— but I usually get noticeable fading at the very end of my day with cheaper shadows. This alone earns NYC a standing ovation from me… such a turnaround from their other eyeshadows.

For about $7, this palette is a new drugstore favorite of mine. If you already have the Naked palette, I’d say you could skip it, but if you’ve been on the hunt for an affordable alternative, this is the one.

The NYC Lovatics by Demi Natural Eyeshadow Palette is currently available at Target and will be popping up in more drugstores throughout the season. I’m so stoked that palettes like these are becoming the new drugstore norm, especially when they’re done right. Be on the lookout for my next review from the Lovatics line: the Lip & Cheek tints!