There has been a lot of buzz around one of e.l.f.’s newest releases: the Studio HD Mattifying Balm. This type of product has been very popular this year from higher end brands like Mally and Stila, so now that there is an affordable alternative, many are excited to try the trend.
Mattifying balms are essentially pressed primers. The e.l.f. Studio HD Mattifying Balm can be used both under and over makeup to help combat oiliness, as well as minimizing the appearance of pores. This unique formula consists of Vitamin E, Jojoba, Almond, and Grape which all help to nourish the skin.
The balm has a stiff, creamy consistency as to be expected. To apply, you use the included sponge (stored in a flip up compartment under the balm) to pick up the product and press it onto the face. It has slip to it like a normal primer, and swirling the sponge on the surface warms it up to make it easier to spread onto the face.
I can see my pores being slightly blurred as I apply the balm, and my liquid foundation goes on smoothly on top of it. It does a great job at prepping the skin for the rest of your makeup. When applying over makeup as a setting product, I suggest only using a tiny bit and applying it a patting motion as opposed to dragging over the face, which might pick up some of your foundation. I prefer using it under my makeup because it helps my face products last longer. I notice that my face stays matte all day without feeling dry, and I don’t find that I need to reapply this at all throughout the day.
There are only a few things that I don’t like about the mattifying balm. One thing I’ve noticed is that it can sometimes crumble off of the sponge during application, so you’ll end up with little chunks of primer in your lap. You can use your fingers to avoid this happening, but as always: make sure you sanitize your hands before using them to pick up makeup straight from the compact. Also, you’ll want to avoid opening the compact in dusty areas. The white surface isn’t forgiving to any particles that get caught in the balm. Lastly, I usually like my primers to have SPF in them.
Overall, I think this balm is a really handy beauty product that works very well as a primer. It feels smooth on the face, and very lightweight. My makeup looks great on top of it and the mattifying effect lasts all day, keeping my face products in place. For just $6, this is a steal compared to similar products from different brands. I packed it with me during my trip this weekend since it’s also very travel friendly. If mattifying balms have had you intrigued, pick this one up to try!
The e.l.f. Studio HD Mattifying Balm is available now on their website.
Have you tried any of the priming balms released this year?