I swear to you that this post is not sponsored in any way. I really do believe in this initiative and hope that you’ll help spread the word, too!
Even though Earth Month has come to an end, there is still so much we can be doing every day to keep our planet happy. While I make it a point to recycle paper, plastic, cans and beverage bottles regularly, I’ll admit that I never even thought about all of the personal care items in my bathroom that I throw out willy nilly! When I empty a shampoo or cleanser, into the bathroom trash it goes… and then straight to the landfill. How could I have overlooked such a massive amount of my household waste?
Turns out, I’m not the only one who has let recycling beauty, bath and body products slip through the cracks. The new Unilever Bathroom Recycling Index recently discovered that the average American has eight products housed in plastics bottles in their bathroom at a time, but only a third make it a point to recycle them. Add it all up, and that rounds out to almost 600 million bottles that are filling landfills per year. Personally, I’ve got 10 plastic bottles sitting in my shower alone, ack!
In order to close the recycling gap in the home, Unilever (the company behind some of my favorite drugstore brands like Dove, Simple Skincare, Suave, and Pond’s) has teamed up with Keep America Beautiful to launch the “Rinse. Recycle. Reimagine.” program to help encourage people to be proactive in reducing our footprint by recycling bathroom products.
This is just a piece of Unilever’s larger Sustainability Plan which aims to lessen their environmental impact by incorporating as many recycled materials as possible to their product packaging by the year 2020, on top of fostering other partnerships for positive contributions to concerns like deforestation, water, sanitation, and sustainable agriculture.
According to the Unilever Bathroom Recycling Index findings, almost half of Americans are unsure what qualifies as recyclable, and more than a quarter don’t believe their empty bathroom products really contribute to making new things. To find out what you can recycle in your bathroom and what your products can become, check out the I Want to Be Recycled website.
So what can you do to help (after you go raid your bathroom trash for recyclables, of course)? Snap a pic of your bathroom recyclables on Twitter or Instagram with the hashtag #ReimagineThat and #Sweeps for a chance to win reimagined recycled prizes, from Unilever beauty packages to products made form recycled plastics like an umbrella or a backpack. Learn more about the giveaway and extra tips on being green in the bathroom on Unilever brightFuture site.