This post has been sponsored by Physicians Formula. All opinions are my own.
I’ve been sharing sneak peeks of these babies here and there on social media… and now I’m finally allowed to let the cat out of the bag! Physicians Formula is back at it again with another launch that I’m stoked about. Now, now, hear me out— YES this is another liquid lipstick launch but it’s still iconic for the brand!
The Healthy Lip Velvet Liquid Lipsticks have just dropped with a whopping 13 shades. Ranging from pale nudes to deep berries, there’s something for everyone and every look. The creamy formula is infused with skin-loving ingredients that keep your lips comfortable and hydrated through wear. Avocado Oil, Vitamins A & E, Hyaluronic Acid, anti-aging peptides and a blend of treatment oils make this the magic lipstick that is cushy and moisturizing… yet still delivers a soft matte finish.
The texture of The Healthy Lip is creamy yet lightweight. You can absolutely layer without it feeling too thick, but I don’t think you’ll really have to. The creaminess helps blur the lip lines, and never settles into or accentuates them which is so important for a matte finish. These shades are really pigmented, and most go on evenly on the first swipe. They don’t take too long to dry down, leaving you with a finish that’s just a bit more dimensional than a flat out matte.
I have been particularly digging the applicator. It comes to a tapered point, which makes it easy to line your lips without needing any extra products. I’ve been on a kick with overdrawing my lips lately, and playing with different lip shapes, so the tip helps keep my lines defined. In the center, there’s a hollow reservoir that holds extra product so you can cover your lips in fewer dips. It also helps keep application even as it deposits the perfect amount.
Let’s take a look at the shades:
1. Red-storative Effects: dark red with brown undertones.
2. Raisin Immunity: purple-leaning mauve
3. Nut-ritious: gorgeous cool brown
4. Vitamin Beet: soft fucshia
5. Berry Healthy: faded berry
6. Noir-ishing Plum: deep and bold oxblood
7. Bare With Me: peachy nude
8. Coral Minerals: light coral
9. Tu-Lip Treatment: orange-y pink
10. Dose of Rose: medium rosy pink
11. All-Natural Nude: pinky beige
12. Magentle Formula: hot pink
13. Fight Free Red-icals: classic red
The only shade that really gave me problems was the deepest one— Noir-ishing Plum— which went on a bit patchy for me. Literally all the rest layered evenly and gave me opaque color with no effort. The wear time was also pretty impressive… I didn’t get any transferring throughout the day and the color payoff lasted hours. Oil does break down the formula pretty easily though, so I had to retouch after eating. But re-application was easy and blended into the original layer seamlessly. Also, the bolder shades did stain pretty well, which would make any fading much less noticeable.
The Healthy Lip Velvet Liquid Lipsticks will be appearing in stores at CVS, Ulta Beauty, Rite Aid and Walgreens throughout the month. EDIT: These are now available on the brand’s website!