When I’m looking for a new brow product, the most important feature that I look for is lasting power. You all know that I like bold, defined brows, so if they start to fade or smudge, it ruins the whole look. So, I was really curious when I re-discovered a tube of Physicians Formula Brow Last Longwearing Brow Gel that I hadn’t used yet.
Please note: Price has changed to $9.99 US!
I had first heard about this gel at a Physicians Formula launch party, but never really gave it a chance because I already had my go-to routine. But finally taking a closer look, I noticed that it claimed to have everything I look for in a good brow product: long wear time, waterproof, smudge-proof, transfer-proof and also conditioning? Too good to be true, it seemed.
The Brow Last brow gel has a creamy formula and a dual-ended applicator with an angled brush on one end and a spool on the other to offer a variety of brow looks and intensities. The formula is made with Vitamins B & E to nourish the brows, longwearing silicone resin for a look that lasts, brow enhancing fibers to thicken and a conditioning & strengthening blend so the brows look and feel great even when you don’t wear the gel.
I’ll point out the elephant in the room before you call me out on it: the Brow Last brow gel comes in four shades and not too much variety. There’s (left to right above) Blonde, Light Brown, Medium Brown and Dark Brown. I use dark brown, as I’m a deep brunette, and it definitely appears more taupe when applied to my brows. It’s a stretch, but the shade does oxidize to darken subtly and I feel like I can get away with the lighter brow look since I have colored hair. With that said, deep or black-haired brows won’t find a match with this current selection.
When you apply the brow gel, it feels like a thin cream that spreads easily. Not only does it set the hairs in place with a good hold, but it gives the skin a tinted effect. This is great if you’re trying to fill in sparse areas, like I have in my arches and inner corners. There are two go-to brow looks I like to create with this product. One is a “boosted” look, basically filling in my natural brow shape with just a bit more fullness and definition. I apply the product right over the hairs, and blend them through with the spoolie without doing any over-drawing. I’ll use the left-over product on the spoolie to help add more color to my bare areas.
For a bold look, I use the built-in angled brush to draw on my new brow shape, starting with a crisp bottom edge and creating a more pronounced arch. I fill in the rest and brush through to grab excess product. To clean up and create an even more defined look, I use the Physicians Formula #InstaReady Full Coverage Concealer at the border of my brows.
Watch the video at the top of the page for a tutorial on both these brow looks.
Once applied, your brows will be able to withstand wars. Just kidding, but only slightly! This is the most long-lasting drugstore brow product I’ve ever tried, hands down. Even straight up rubbing my fingers over my brows roughly won’t pick up much color or smear my brows across my face. I can trust this stuff on long days, during special events, hot weather, and even through being active. If you apply a lot, the brows will stiffen slightly but you can always use the spoolie to brush through one more time once the product dries to get more of a flexible feel.
I’d say there’s a bit of a learning curve when it comes to holding the applicator so that you don’t get product on your hands, as well as applying the right amount so that you get the pigmentation without a crunchy feeling. Once you get used to it, this product is a heaven sent for those who don’t want to babysit your brows.
The best part is that it’s incredibly budget-friendly, and is on the low-price spectrum for Physicians Formula too! The Brow Last Longwearing Brow Gel is only $9.99 at Ulta Beauty, a fraction of the price when compared to a very similar high-end product.