Have you gone into your local Sephora for their Sephora + Pantone Color IQ matching service? If not, you’re seriously missing out.
Last week, I took a trip to The Grove, a popular outdoor shopping center here in Los Angeles, as they were celebrating their grand opening of the new Sephora store. As a beauty lover, I was totally enamored with the pristine store, unused testers, and fully-stocked shelves. But the coolest thing I saw during my visit was the new Sephora + Pantone Color IQ Beauty Studio Kiosk. While Color IQ– a free service that has shows you your perfect makeup shades– has been around since 2012 in select stores, it’s better than ever with two new features.
In case you’re unfamiliar, the Color IQ service uses a device (pictured above) that utilizes tri-directional color image capture technology that records pure, distortionless images of your skin that are synthesized and used to assign you a Pantone SkinTone number. That number is the key to matching yourself to the best makeup shades for your skin tone throughout the store, across all of their brands. Originally, Color IQ only matched you with foundations, but now you can find your best concealer shade for hiding blemishes or highlighting, and your best lip shade to compliment your complexion based on color harmonies and undertones!
The entire process only takes a couple minutes with the help of a Sephora employee, who holds the device to your neck (to avoid makeup getting in the way) and shows you how to work the database of products. Once you have your color match, you can search by product (foundation, concealer, or lipstick), brand, coverage, finish, formula… the options are endless.
My color ended up being 4Y07, which means I have a medium yellow undertone (no surprise there!). I had been specifically looking for my perfect concealer match for covering problem spots that would give me medium coverage, and the Color IQ database recommended the new Sephora Collection Bright Future Gel Serum Concealer in Tatin. I grabbed a tester and was surprised to see it really was an exact color match for me (not to mention great coverage and a lightweight feel)! You better believe I grabbed two and checked out with a quickness. Since I’ve had a few eczema flare ups recently, I’ve used the concealer to cover up blemishes when I don’t want to wear a full face of foundation, and it blends in so well that you seriously can’t tell I’m wearing makeup. Score!
Aside from the new Color IQ additions, more stores are going to be offering the Sephora Beauty Classes, which I talked about previously in this post, as well as free mini makeovers and 15-minute facials for Beauty Insiders. All of these new additions are to help you have the best shopping experience and find the best products on the first try, without wasting money on products you don’t love.
Even if you don’t have a Sephora close by, you can replicate the Color IQ process by punching in your current foundation product and shade on their website, and it will match you to similar shades from other brands!