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Behind the Scenes: Sephora Classes

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August 26, 2014

When you teach yourself how to apply makeup, you’re bound to go through some phases where things look a little… less than professional. I know I’ve been there, and some tricks still take me a while to master, which is why I’m pretty ecstatic that Sephora is launching their in-store beauty classes.

Free for Beauty Insiders (anyone can join), Sephora classes covering makeup basics, popular trends, and even skincare will be offered in select stores across the country. You’ll be able to learn tricks from the store’s experts while testing out some of the hottest products.

Behind the Scenes: Sephora Classes

Last week, I attended the class on contouring & highlighting at the Americana store in Glendale. Set up in the large fragrance section of the store, there were about twelve attendees total. The atmosphere was intimate and relaxed, and we started off the class with an ice breaker game. We all introduced ourselves and had to name our beauty icon; I chose Katy Perry, of course, since she can pull off the boldest of trends and no-makeup makeup looks.

Behind the Scenes: Sephora Classes

Then, we delved into the learning! First, we got to sit back and take notes as Tiana, a personal beauty advisor, lead the class. She started by showing us how to apply concealer on another associate, teaching us about the “triangle of light.” She continued to highlight the high planes of the model’s face, then moved on to bronzing.

Behind the Scenes: Sephora Classes

Tiana showed us where to start and stop applying bronzer on the face to contour the cheeks (start at the tragus of your ear, end two fingers out from your nose), as well as other areas depending on our face shape. Finally, she demonstrated placing blush between the highlight and contour, starting at the hairline and blending forward to diffuse the color.

Behind the Scenes: Sephora Classes

Soon enough, it was time to practice the techniques on ourselves! We had an array of products laid out for us at our tables along with Sephora’s best-selling brushes. We could play around with those, or request any other testers in the store to use. Beauty Advisors moved from table to table to help you master your application, and answer any questions about the class or products. The team and other classmates were really encouraging of one another, and everyone left learning something new!

Sephora classes run about an hour and a half long, and will generally take place before or after store hours. You can sign up online for a class near you, but heads up: they fill up fast! Classes currently being offered include:

  • Highlighting & Contouring
  • Perfectly Paired Lips & Cheeks
  • Day-to-Night Smoky Eye
  • Flawless Foundation
  • Skincare Basics
  • Party-Ready Smoky Eye
  • False Lashes
  • and Colorful Eye Makeup with Radiant Orchid

If you don’t have time for a full class, you can pop into any store for a free 15 minute makeover to focus on one technique. I had a ton of fun at the class, and it would be a great thing to do with friends!

Which class do you think you could learn the most from?


26 Responses

  1. So wish I could go to one of those classes!!!

  2. Betzy Carmona
    | Reply

    How much fun ! I have to check out if this available in my area

  3. Norah Salazar
    | Reply

    Sounds like a pretty cool idea for consumers and faithful shoppers.

  4. mynewestaddiction
    | Reply

    I would love to attend one of those!

  5. Sheila Arkee
    | Reply

    I think this is a really awesome idea and way overdue!

  6. FabZilla_Kath
    | Reply

    Looks like a fun “class” to attend. I will go in case there’s one here in Hawaii

  7. Anastasia
    | Reply

    How fun! I hope to go to one of those classes one day.

  8. Honeygirlk
    | Reply

    this sounds like fun. 🙂 My local sephora is a 2 hour drive away and I’m gonna be honest, I don’t want anyone that is working in that store to do my makeup or teach me anything about it… their looks are all over the place. lol

  9. Justina
    | Reply

    This sounds really fun!

  10. Brooke @ Blushing Noir
    | Reply

    I definitely want to check one of these out

  11. Ange
    | Reply

    This is a really fun idea, I want to go!

  12. Nidia Doherty
    | Reply

    This would be so much fun to do with a girlfriend or two!

  13. PrimeBeauty
    | Reply

    This sounds fun, I’m going to check and see if my Sephora offers this!

  14. Rebs
    | Reply

    I had no idea Sephora did this, but basically I need to go to all of them. I’ll be getting perfect attendance ASAP!

  15. Eugenia
    | Reply

    This looks so fun!!!!

  16. CosmetopiaDigest.com
    | Reply

    Oooh I need all these classes, starting with the Smoky Eye ones!

  17. beautybymissl
    | Reply

    So cool! Too bad there ain´t any Sephoras near me 🙁

  18. Destany
    | Reply

    The closest Sephora is over 2 hours away. Darnit!

  19. The Dalai Lama's Nails
    | Reply

    I so need to go to make up classes! That looks so fun and useful!

  20. Erika
    | Reply

    Makeup classes sound like so much fun. I’d love to take some.

  21. Phyrra
    | Reply

    This looks like a blast! I need to take some classes

  22. jamie @makeuplifelove
    | Reply

    This looked like so much fun. I knew Sephora had these classes but didnt know they were on great topics. I thought it was just showing how to apply makeup that they choose. Looks super cool. I need to check out.

    • Yeah they had a soft launch about a year ago with a few classes here and there, but now they’re really bringing the best to the public!

  23. BeautyJudy
    | Reply

    I had no idea Sephora did this! I would definitely attend a highlighting and contouring class!

  24. loveforlacquer
    | Reply

    Oh wow! I never knew they did these! I would definitely attend something like this

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