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Basic Eyeshadow Application for Makeup Beginners

posted in: Makeup
November 1, 2013

My eyes are my favorite feature to play up for all occasions. I’ve probably splurged the most on eyeshadow out of any of my other makeup products (with lipsticks being a close second). I’ve got a pretty basic eyeshadow application technique down that can be implemented with any colors you’d like. Today I’m going to use the Wet n Wild Comfort Zone palette- a must-have for anyone, makeup beginner or not- and show you how I get a basic neutral smokey eye.

basic eyeshadow

First let’s cover where each type of eyeshadow shade should be applied to get this flattering gradient effect. Like I said, you can use any color wherever you want, but placing different shades in certain areas will really accentuate your eyes. I usually incorporate four different eyeshadows into any one look.

Where to Apply Different Shades of Color:

Light colors: I like keeping the lightest colors on my browbone to highlight, and the inner corner of my eyelid (tear duct) to give my eyes an open, awake look.
Medium colors: I apply medium shades to my lid or crease. If used on the lid, it will most likely be my focus color, the one that I want to stand out. If I use it in my crease, it will be my blending color, helping build the gradient between my lid color and highlight color.
Dark colors: I reserve dark colors for my outer “V” (corner furthest from your nose) and my crease to give dimension to my eyes. I sometimes use this color to line my lower lash line as well.

For the following look, I’m using the left side of the Comfort Zone palette. The best part about Wet n Wild palettes is that the colors are actually labelled with suggestions of where to apply them.

Basic Eyeshadow Application:


  1. Prime your eyes. Primer helps your eyeshadow stay all day. It will reduce creasing as well as make your eyeshadows more vibrant than when applied to bare skin. I apply with the applicator and blend with my fingers.
  2. The first color I usually put down is my lid color. I’m taking the peachy shade labelled “Eyelid” and packing the color onto my lid using a flat shader brush, leaving out the outer corner.
  3. With another flat shader brush (or the same one, spot cleaned), I add my highlight color. I’m taking the shimmery cream color labelled “Browbone” and brushing it right under my eyebrow and inner corner.
  4. I’m adding the medium brown color, labelled “Crease” in my crease with… you guessed it… a crease brush.
  5. With a clean blending brush, I’m going over the edge of the medium brown that I applied in my crease to diffuse any harsh lines.
  6. Next I put down the darkest color, a brownish black labelled “Definer,” in my outer V using the same crease brush.
  7. With my blending brush, I’ll get just a tiny dab of the same dark color and use it to blend the color out and a little into my crease.
  8. Add liner & mascara and voila! You’re done!

These steps can work with any colors you choose to get the same gradient effect, which is the most common of eyeshadow looks. You can always intensify the darkest color to get a super smokey eye, as well!

Last Friday: Brush Guide for Makeup Beginners
Next Friday: Eyeliner Guide for Makeup Beginners

The eyes are the windows to the soul, you know! What is your favorite feature to play up?


9 Responses

  1. Kimmi @ The Plastic Diaries
    | Reply

    Brilliant guide!! Well done.

  2. Margo @ PrettyPandaMakeup
    | Reply

    This was great!!!!! I love that palette!

  3. Sheila Arkee
    | Reply

    Great job on the tutorial! That’s one of my favorite palettes, as well.

  4. Harshleen
    | Reply

    That’s such a useful post! Love the look you created…

  5. Phyrra
    | Reply

    What a cute tutorial!

  6. Brooke @ Blushing Noir
    | Reply

    Such a beautiful, neutral look!

  7. Lisa Marie Heath
    | Reply

    bookmarking this! Awesome tutorial!

  8. Ingénue Coquette
    | Reply

    lovely eyeshadow, and your tutorial was so easy to follow!

  9. Kim Porter
    | Reply

    Great pictorial.

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