Jordana has one of the most extensive shade ranges for lipstick that I’ve seen from a drugstore line of its price point. This year, they released 11 new shades in their regular lipstick line, seven of which I have to share with you today.
The brand has two lines of lipstick: regular in the silver tubes, and mattes in the gold tubes. I have a handful of both versions (let me know in the comments if you’d like a review/swatches of the mattes), but there isn’t a dramatic difference in the finishes between the two, at least from what I can see in the shades I have. Both have a very soft sheen, but these regular lipsticks feel more creamy and don’t accentuate dry patches as easily as the mattes do.
On to swatches, yo!
Natural Touch is a great every-day shade. It’s a dusty rose-mauve that’s great to pair with a bolder eye.
Apricot Glaze is more of a coral shade in my opinion; a really good balance between orange and pink.
Coral Flame leans much more pink than what I imagine to be coral, but it’s still a beautiful bright pink for summer!
Vivid Rose is a slightly yellow-based medium pink.
Hip Rose is a blue-based magenta.
Red Volt is a hot, warm red. This was definitely the glossiest out of these shades, and I would suggest laying down some lip liner to prevent feathering.
Creamy Berries is a cool, purple toned berry shade. Bright enough for summer, but I’ll definitely be wearing this well into fall.
Application of the Jordana lipsticks is smooth with a creamy texture. You get full coverage color with just one swipe. One thing you’ll notice that I don’t particularly like is the scent. It has a waxy, fruity scent that is pretty strong in the tube, but luckily doesn’t linger on the lips. It just makes application a bit unpleasant for me, and those who are sensitive to scents may feel the same.
I got about four and a half hours of wear without eating before the lipstick looked noticeably faded around the inside of my lips. That’s also around the same time my lips start to feel dry– but not desperately. After two hours, most of the sheen is gone, so these dry down to be nearly matte… which is why I mentioned that there’s not a huge difference between these and the matte lipsticks.
These are definitely worth the $1.50 investment, in my book. They’re comfy, pigmented… and less than two bucks, I mean can you really go wrong? A cheap thrill for a colorful lip! Check out the rest of the shades on Jordana’s website.