Review & Swatches: Jordana Modern Matte Lipsticks

This spring, matte lips are very in. Personally, it’s probably my favorite finish across the board when it comes to makeup, because it makes the pigment look more pure. It also works very well to compliment the metallic and shimmery eyes trend that is also prominent this season. I think anybody can pull off matte lips, on any budget.

Among the many new matte collections in the drugstore, one that particularly stands out to me is from the often-overlooked brand, Jordana. Their brand spankin’ new Modern Matte Lipstick collection includes twelve fashionable shades in the classic finish. Shades 1-6 are more neutral tones, while 7-12 are all about the drama.

left to right

1. Matte Bare – Warm, neutral dusty rose
2. Matte Blush – Soft, pinky beige
3. Matte Frappuccino – Medium, milk chocolate brown that takes me back to the 90s
4. Matte Tease – Light rouge pink
5. Matte Classy – Deep mauve pink
6. Matte Adorable – Medium lavender pink

7. Matte Popular – Bright fuchsia
8. Matte It Girl – Hot pink
9. Matte Dare – Reddish purple
10. Matte Pretty – Muted coral
11. Matte Caliente – Warm red-orange
12. Matte Style – Cool, blue-toned red

Believe it or not, I’ve been reaching for these more than the new Milani Color Statement Matte Lipsticks, because the formula is so comfortable (even though I realize they’re sister companies). I actually think these out-perform the Milani collection because of one simple feature: they don’t accentuate dry patches. Normally, matte lipsticks are notorious for calling attention to dry lips, making them look pruny— definitely not the case with these! Even with the little dryness I’ve got, they apply smoothly and the color glides on with full coverage. Throughout the day, they don’t feel drying (although they aren’t pointedly moisturizing); in fact, I tend to forget I even have lipstick on when I’m wearing one of these.

The wear time depends on the shade— the lighter neutrals have lasted up to four hours, while the bolder shades up to six. Very little touching up is required, even with eating! I find myself only needing to dab a little bit towards the center of my lips after a meal, and I’m good to go with strong color. The shade selection is on point in my opinion, with the classic lip wardrobe staples, as well as the brighter spring colors that are hot this season. There’s not one color I can’t see myself wearing.

And of course, the very best part is the price: $2.50 a pop for these babies.

You can find the Modern Matte lipsticks at your local Walgreens, and to my knowledge they are part of Jordan’s permanent collection.