Why Spend More? Profusion Twilight Eyeshadow Palette Review

I’ll admit it: I’ve been sleeping on Profusion Cosmetics. An incredibly affordable brand available at Walmart, they really don’t get enough hype on social media– especially because their eyeshadow palettes rival high end brands. Their new Twilight palette is no exception!

The new Profusion Twilight Eyeshadow Palette is a 21-shade vegan eyeshadow palette that is sultry and cool-toned. Full of rich jewel tones and muted neutrals, it really is a unique color story from the drugstore. To me, this screams fall eyeshadow without being the typical warm pumpkin-spice theme.

We have a great balance of mattes, shimmers and metallic glitter shades for variety. The mattes are soft and pigmented (even the light shades), the shimmers are smooth, and the metallics are almost creamy with how they glide on.

I want to take a second to give major points to the fact that Profusion includes a blending brush within this palette. Their brushes are surprisingly soft while also being vegan and cruelty free. This blending brush is the perfect size for diffusing color in the crease.

To address the elephant in the room: no, this is not an official collaboration with the Twilight movie franchise. However, the brand does make references to the movie with some of the shade names in a sneaky way. Meadow, New Moon, Coven, Dawn, Thunder, and Eclipse are all pretty clear callbacks to the vampire love story, in my opinion.

While I’ve tried Profusion’s limited edition eyeshadow palettes in the past, I was still surprised with how these shades apply. They are all high-impact, easy to build up and blend. It’s incredibly easy to mix and match the shades– you definitely have enough here to go from subtle, every day looks to super sultry smoky eyes.

Also, can we appreciate that rich black shade!? I feel like so many eyeshadow palettes opt for a deep brown as the deepest shade, and with good reason. A rich black eyeshadow can be hard to get right… they are often patchy or blend out into a gray… but Profusion did that!

In the looks pictured above and below, I used the Profusion Pigment Base Eyeshadow Primer to prep the lids, which both extends the wear and enhances the color. Even with primer, a little bit of fall out occurs when working with these shadows because of their super soft texture. If you’re using the darker shades or glitters, I would err on the side of caution and do your eyes early in the routine, before foundation. Otherwise, applying a generous layer of loose setting powder under your eyes can catch any stray shadow and will allow it to be brushed off when you’re done.

This was one definitely a beauty product that reminded me why I decided to focus my blog and social media on budget beauty. I’ve tried plenty of higher end shadow formulas, and this one, which costs $11.99 at Walmart, can hold its own next to $40-50 palettes. There’s really no reason to spend more. Plus, it’s different than the typical go-to autumn colors that most brands release around this time, so A+ for originality as well.

You can find the Profusion Twilight Eyeshadow Palette at Walmart.

NOTE: At the time of publishing this, Walmart has the wrong palette pictured on the product page. For some reason they have the Adventurous Palette photo showing under the “Twilight” palette option. Choosing the Twilight palette should still get you the correct palette when ordering.