New Drugstore Makeup & Beauty Launches: April 2017

As I’m only one person, it can be hard for even me to keep up with all the new drugstore makeup and beauty releases. Luckily, I tend to get the inside scoop in my inbox every morning when a brand is coming out with something exciting. Even if I can’t try them all, I’d love to start sharing product news more often here on the blog. Hopefully this can become a regular series if you enjoy it— so let me know in the comments!

Keep reading to dive into all the new drugstore makeup and beauty releases that have me excited for Spring! Also, let me know if any one in particular catches your eye, and I’ll try to review it.

Hard Candy Color Correct Line

Color correcting is nothing new, but drugstore brands are churning out products for the technique like crazy lately. The latest comes from Hard Candy, with three fresh releases within their new Color Correct line. Each product comes in six shades:

• Green to correct redness
• Lavender to correct dullness and neutralize sallowness for medium to dark skin tones
• Pink to correct dullness and neutralize sallowness for fair to light skin tones
• Orange to correct dark circles and spots for medium to dark skin tones
• Peach to correct dark circles and spots for fair to light skin tones
• Yellow to correct mild redness

Use the Radiant Primers to help prep your skin for makeup by neutralizing your skin tone all over. The Expert Sticks are creamy twist-up concealer pencils you can use to spot-correct. The Expert Cremes are cream concealers with a brush wand applicator that offers even more precision as it can fit into small corners of the face. Each product is only $5 and available at Walmart.

Rimmel #Insta Line

Rimmel’s new #Insta line is here just in time for summer, where we want to flaunt a fresh face that lasts. Three products help launch the collection.


The Insta Flawless Perfecting Radiant Primer ($6.57) not only prolongs your makeup, but also helps brighten your skin tone. It gives your makeup a natural looking glow from within.

I’m excited for the Insta Flawless Perfecting Radiant Skin Tint ($6.99) , which can be worn alone or under makeup. The light tint is a great way to do a no-makeup makeup look with a glowy finish. It hydrates and protects with SPF 15— perfect for sunny days coming up!

Finally, the Insta Fix & Matte Translucent Powder ($6.47) is great for setting your makeup for the warm days ahead. It helps control shine with a lightweight formula to mattify your foundation.

CoverGirl Total Tease Mascara

Covergirl has been killing it lately with their mascara releases, and this one has got me all sorts of curious. Covergirl’s Total Tease Mascara ($10.49) is revolutionizing the mascara wand. It features a two-sided precision lash comb for ultimate control when separating lashes. The loading brush evenly coats your lashes from root to tip, while the teasing tip combs out clumps for naturally full and fanned out lashes. Total Tease is available in 5 shades from black to brown to blue! I’ve got to get my hands on this one to see if it’s a game changer.

Sally Hansen Color Therapy

Summer is the best time to switch up your go-to nail colors, but it’s also important to keep your nails healthy. They can become dehydrated and dull, and need similar TLC as your skin does! Sally Hansen recently launched their Color Therapy line in 38 beautiful and on-trend shades. The best part of this line is that its formula is infused with organ oil to provide nourishment and moisture for healthier looking nails. The color is supposed to last up to 10 days without fading or chipping… that’s a claim I need to test out for myself.

Have any new drugstore makeup launches caught your eye lately?