First Look: Zoella Beauty Now Available at Target

Sometimes I get so jealous of my friends across the pond. The UK/Great Britain (guess that’s a clarification I have to make now that Brexit is a thing) often gets so many awesome beauty releases before us here in the states— especially when their native YouTubers launch collections of their own. Case in point: Zoella Beauty.

I’ve been following Zoe Sugg, or Zoella, on and off since she started her career in the YouTube beauty scene, but I always had googly-eyes for her beauty line. The whimsical pink and gold packaging, all the relaxing and seemingly yummy scents were just calling my name. So you can imagine my excitement when I got the notification her line is now available in the US at Target!

There are twelve bath and body items we can indulge in, from fragrance to lotions to scrubs. The launch will be rolling out at Targets nationwide, but is now available online. The line is pretty affordable, as well, so get ready to treat yourself without breaking the bank.

One of the first products I tried from her line was the Zoella Blissful Mistful Fragranced Body Mist ($12.95). It’s a light floral fragrance with a zestiness to it that’s fresh flirty. The mist is also enriched with Vitamin E and fruit extracts to deliver some good-good to the skin wherever you apply it. Because it’s light, it sort of fades into your natural body fragrance quickly but an air of sweetness sticks around for a couple hours.

The Zoella Soak Opera ($9.95) is bath time’s best friend. The formula contains Vitamin E, Shea butter and Aloe extracts to make your skin feel great while you relax in the tub. Baths are notoriously drying on the skin, so this will help you unwind while also conditioning your skin. Use it purely as a soak by mixing it into the water, or run it under the tap to have bubble bath bliss. The fragrance is floral but honestly pretty subtle and not overpowering in the tub or on the skin afterwards.

The last product I’ve been trying from the new US launch is the Zoella Wondrous Whip Lightly Whipped Body Cream ($12), which actually surprised me! Unlike other body creams I usually use, this one is super airy with a thinner formula that still makes my skin feel oh-so-soft. It also contains Vitamin E, Aloe and Shea butter for big skin benefits in a small dollop. I actually had to read the ingredients to find out if there was fragrance in the cream, because it doesn’t smell like anything to me. According to the label, it is fragranced but it must be just the smallest amount because it’s nearly undetectable to my nose. I do wish that the jar was larger, but a little goes a long way. I leave this one on my desk for when my hands are feeling dry.

I encourage you to check out the rest of the Zoella Beauty line, now available in-store and online at Target. Right now, everything from the brand is on sale for $1-$2 off. Not sure when the sale ends, but check it out while you can. I can’t wait to see what else they add to the US line.

Have you tried anything from Zoella Beauty before?