The Best New Drugstore Makeup Launches for Fall 2019

My head is spinning, ya’ll. There are so many great new drugstore makeup launches for Fall 2019 that were just released, it’s blowing my mind. It’s been a while since I’ve been this impressed by everything that’s landed in my beauty room at once… no duds here! I’ve practically overhauled my whole go-to glam routine with entirely new products.

 
Keep reading to discover what I consider to be the best new drugstore makeup launches this fall, and watch the video at the top of the page to see them in action!
 
1. L’Oreal Infallible Fresh Wear Foundation ($11.97)
I’m so picky when it comes to foundation, but the L’Oreal Infallible line never lets me down. The new Fresh Wear foundation is an awesome middle ground between the Pro-Glow and Pro-Matte options. It’s not dewy but still lets a little radiance through its demi-matte finish. It’s also incredibly lightweight with a surprisingly thin consistency while offering nearly full coverage that lasts all day. I brought this with me to Paris where I was wearing a full face of makeup for 12-16 hours, and this foundation held in there beautifully!

2. Revolution Pro Brow Pencil ($8)
I’ve tried my fair share of drugstore brow products, and this comes very close to my all-time favorite Benefit Precisely, My Brow Pencil but at a much more manageable price. I love the fine tip which allows me to create thin, hair-like strokes for defined brows that still look natural. The product is easy to brush through the brows for filling in, and I feel that it’s sort of fool-proof in that it’s difficult to overdo your brows with this type of pencil.

3. Covergirl TruBlend Undercover Concealer ($7.94)
This has been the talk of the town since being released, and I’ll be the hundredth person to let you know that it’s worth the hype. This concealer is as full coverage as they come, and has incredible lasting power when set with powder. It’s very matte, though, and best for normal to oily skin. You can check out my full in-depth review in this post.

4. NYX Modern Dreamer Palette ($35)
This was a major surprise, because I’ll admit— NYX shadows haven’t been my favorite in the past. The Modern Dreamer palette delivers, though! Not only do we have an awesome variety of shades, from bold brights to jewels and neutrals, but a great balance of finishes as well. I was particularly impressed with the matte red, oranges and yellows, which usually fall flat in drugstore palettes. These translate well on the skin and retain their color payoff even when blending out and together. At $35, this is a bit pricey for drugstore shadows but it’s been on sale at Ulta Beauty for $24.50 for a few weeks now. At that price, it’s definitely worth it.

5. L’Oreal Flash Cat Eyeliner ($7.99)
While at first glance this liner may seem gimmick-y, the actual product itself is great for cat eye lovers. It features an actual brush bristle tip which is my favorite for precise liner. It won’t fray like a felt tip, and gives you flexibility and control with application. This also dispenses product in a consistent way so you always get a smooth glide. The cap holds a cat eye stencil you can use if you’re a beginner to the look, but I haven’t used it personally.

6. Ardell Magnetic Liner & Lashes ($15)
I’ve been a major hater in the past when it comes to magnetic lashes, but the new magnetic liner & lashes kits from Ardell changed my mind! You can watch my full video about this discovery, but the invention solved all my problems with the original concept. The liner attracts the strip lash securely and the process of application goes so much more quickly than using glue. I’ve been wearing lashes more often now because they’re not as much of a hassle!

7. NYX Sweet Cheeks Creamy Powder Blush ($7.50)
I love cream blush for that bouncy, healthy skin look. This particular product is very unique in that it starts out with a creamy balm-like consistency, but sets to a powder finish. They pack a ton of pigment, and blend out super easily and work well layered with both powder or cream products.

8. Rachhloves x Pixi The Layers Highlighting Palette ($24)
Out of all the new drugstore makeup releases, this one was the stand-out for me. This highlight palette is insane, and packs 5 out-of-this-world glowy shades that are so high impact and dramatic. You could apply with a light hand if you want something more natural looking, but in my opinion this one is for the glam girls.

9. Physicians Formula Organic Wear Tinted Lip Treatment ($6.84)
I’ll be going more in depth about this launch very soon, but I couldn’t wait to share this. My lips have been in bad shape from all the traveling and the changing season. Matte products aren’t my friend right now. This tinted lip treatment not only moisturizes and nourishes with Organic Shea Butter, Organic Coconut Oil, Organic Jojoba Oil, and Antioxidant Vitamin E, but also gives you quite a bit of lasting color! These are easily the best tinted balms out there right now if you like rocking opaque color.

Which new drugstore makeup releases for Fall are you excited about?