5 New 

Miranda Mendelson, February 2022

Innovative

Makeup Releases

SLASHEDBEAUTY.COM

Why It's Innovative:  e.l.f. has managed to create a powder foundation that not only gives you coverage comparable to a liquid, but also lasts all day without fading or separating.

e.l.f. Camo Powder Foundation

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Why It's Innovative:  Get the benefits of a long wearing lip stain and a juicy gloss with this hybrid formula. It will hydrate your lips and give that just-bitten look.

ColourPop Fresh Kiss Glossy Lip Stain

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Why It's Innovative:  These lipsticks offer one-swipe color in a semi-matte finish that's actually comfortable and nourishing to the lips. They smooth over the lip lines and outperform lipsticks triple their price.

Milani Color Fetish Matte Lipsticks

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Why It's Innovative:  This is a gel-based face primer that moisturizes with hyaluronic acid and dries slightly tacky, which grips your foundation in place for all day wear.

e.l.f. Power Grip Primer

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Why It's Innovative:  Aside from offering waterproof precision and precise application, this eyeliner formula enhances the appearance of lashes and is infused with aloe vera and provitamin B5.

Covergirl Exhibitionist Lash Enhancing Liquid Liner

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