The Return of

Juicy Couture

by Miranda Mendelson


2021 y2k comeback

Juicy Couture rose to popularity in the early 2000s, with a firm grip on celebrity culture.

After the 2009 recession, the flashy aesthetic (Juicy's whole appeal) became less coveted.

But with the comeback of Y2K trends in 2021, Juicy has made an honorable return... and they're actually affordable now...?!

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In collaboration with Forever 21, Juicy Couture has released an affordable line of throwback clothing and accessories.

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You'll find all the classic must-haves: tube tops, bucket hats, velour tracksuits and terry cloth jumpers at about half the cost they used to be.

What really surprised me was the quality of the new Juicy Makeup releases, which are also available at Forever 21 and $12 each.

Swipe up to watch my video trying all of the Juicy Couture makeup products!

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