About a month ago, Niall Horan— one fifth of the Brit pop sensation, One Direction— caused a frenzy when he tweeted his swatched-up arm and nails, announcing a new Makeup by One Direction line was in the works:
Just had a great meeting about 1D make up! it’s that good im gona start wearing it myself pic.twitter.com/XKqZW45Buc
— Niall Horan (@NiallOfficial) June 23, 2014
The line, named The Looks Collection, will consist of three kits inspired by the band’s three albums, “Up All Night,” “Take Me Home,” and “Midnight Memories.” Each kit comes in a limited edition collectable tin and contains:
- 1 lipgloss
- 5-pan eyeshadow palette
- 1 lipstick
- 1 mascara
- 1 nail polish
- 1 eye and body crayon
- 5 piece stencil set
Here’s a look inside each kit in the Looks Collection:
The Looks Collection will be released in the US first, starting at Macy’s on August 11th. From the looks of Niall’s swatches, there seems to be promise when it comes to pigmentation of the products!
Calling all Directioners out there— will you be picking up one (or all) of these kits? If you don’t wanna wait, enter to win one of the tins below, courtesy of Brandbacker. See official rules for details– giveaway closes at 11:59 ET on August 5th.