For a limited time this holiday season, the Ulta Wink Eye Shadow Palette is back with a makeover. The affordable palette offers twelve brand new shades to create a range of colorful holiday eye looks.
The palette comes in a padded rose-gold case covered in a metallic faux snake skin material. It’s about a half inch thick and eight inches wide, and has a flap magnetic closure that is relatively strong. I would say that it’s pretty travel friendly, and comes with a small mirror on the inside cover for application on the go.
The shades range from light neutrals to deeper greens and purples, but all of the colors are pretty muted. The majority of the shadows have a satin finish, offering only two mattes— Bone and Plum Noir—although the shimmer in Gunmetal and Galaxy are spray-overs, so they will soon become matte as well. I feel that most of the shades are in the mid-toned range, which does make it a bit difficult for me to visualize complete eye looks. There are really only three obvious options as crease shades: Plum Noir, Gunmetal and Galaxy.
The pigmentation is good, and the shadows are buildable. The lighter shades like Bone, Lustre and Aztec Gold need multiple layers to show up on my medium skin tone. The others apply easily with a soft texture and stay vibrant throughout the day. I experience no creasing whatsoever when worn with my Milani Eyeshadow Primer, which is a huge plus. Below is one look I’ve worn a few times using this palette:
Amethyst in the crease | Gunmetal in the outer V | Willow on the lid | Aztec Gold in the inner corner | Lustre on the brow bone
Overall, I think the main strengths of the Ulta Wink Eyeshadow Palette are the color variety and staying power of the shadows. For just $12, this is a cheap thrill for shadow junkies, and would also be a really nice stocking stuffer for a beauty lover. An even better deal: you can constantly get $3.50 off any $10 purchase at Ulta with a coupon they regularly feature on their website. With the coupon, that brings the cost of the palette down to under $9, which is definitely worth it!