Clothing and accessories retailer Forever 21 has done relatively well with their original beauty brand, Love & Beauty. From personal experience, Love & Beauty products are hit and miss. I’m a big fan of their false eyelashes, but most of their eyeshadows leave much to be desired.
However, their newest launch, the Premium Beauty line, looks pretty promising! With sleek packaging and a variety of hot beauty products, I’m dying for these to pop up at my local store. The collection includes eyes, lips, and face products as well as brushes.
The prices of the Premium Beauty products are about double those of Love & Beauty… similarly priced to Physician’s Formula on the drugstore scale. Considering their target demographic, I think it’s a little steep for what I consider to be “off brand” makeup, but the website says that the Premium Beauty products were made by designer cosmetic brands, and that they’re not tested on animals. I hope this means a surge in the quality of the cosmetics!
I’m not sure if this entire collection will be available in stores, or how soon they’ll start popping up. In any case, they are available now to buy on Forever21.com. The Love & Beauty line is still being sold in stores and online as well, and it doesn’t look like it’s going anywhere. Thank goodness, because I need my $2 falsies!
What do you think of Forever 21’s expansion of their beauty products? Anything catch your eye?