Has Shop Miss A done it again? The online beauty dollar store recently introduced a new in-house brand called a2o Lab as part of their repertoire, which will be featuring products that are more than $1, but the prices will still be budget-friendly and with elevated quality and packaging. They just launched a ton of new face and eye palettes around ten bucks.
I got my hands on three of their new Eyeshadow Kits, which come with an empty magnetic palette and nine single pressed shadows. I really like the concept of this because you can arrange the shades to your own preference, but of course can also mix and match colors if you end up buying more than one palette. Plus, unlike many magnetic palettes, these have mirrors on the inside making them ideal for travel.
Something that immediately earned the eyeshadow kits a point with me was their balance of finish. Each of the three I have contain five mattes and four satin shades. This allows for great versatility in creating dimension and complete looks within each palette. Ya’ll know my struggle with palettes that lean too shimmer/satin, so I really appreciated the thought that went into the shade selection.
Let’s take a closer look at the three palettes I have. Watch the video above to see a look I created with one of them!
Imma Beach is a summer-friendly color story with pops of blues, and sunset-esque reds and yellow. The standout in this palette is definitely Reef, a rich satin aqua blue that applies just as beautifully as it looks in the pan. The two shades I wasn’t a huge fan of were Jungle, the matte teal and Ruffle, a matte warm taupe— these were both pretty sheer and needed several layers to show up.
Love Child is a dreamy and purple focused palette that is right up my alley. I’m loving the plum Worth shade that’s super sultry, but I’m also entranced by both Lucid, a lavender-silver duochrome and Twilight, a lilac with silver shimmer. This palette was full of hits, and I didn’t find any duds among the shades.
Date Night is sort of a weird palette. The color scheme just doesn’t grab me or seem very cohesive, though there are some pretty colors in here! I love Wonderland, a bright periwinkle, as well as Perfect, a matte mauve that’s the perfect transition color. However, I wasn’t a fan of either of the darkest colors— Enigma which is supposed to be a deep plum but translates as gray, or Stranger which is a patchy matte black.
As you can tell, most of the satin shades are pretty killer. They all have a very smooth texture and high pigmentation on one layer. The matte shades on the other hand were a little hit-or-miss. Most of them held their own, but a handful were a bit patchy. The mattes all start out a little on the sheer side but most of them can be built up for stronger pigmentation pretty easily.
When creating this look using the Imma Beach Eyeshadow Kit, I was most pleasantly surprised about the shadows translating on the eye exactly how they look in the palette which can be hard with bolder colors. Also, they blended out very easily and worked well together, without becoming muddy. Watch the tutorial for this look on my YouTube channel at the top of this page.
For $10 though, I’d say take a chance on whatever palette looks interesting to you, whether it be one of these three or the others they’ve launched the new a2o Lab brand with! I’m super happy with the quality for the price, and I’m talking about the shadows and the packaging both.
As of right now, you cannot purchase the pressed shadow singles individually— only with these kits. I have a feeling that will probably change in the future but for now, I’m enjoying the customizable experience!
Find the a2o Lab Eyeshadow Kits for $10 on ShopMissA!
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